Celebrating 40 years of Black cowboy culture at the Bill Pickett Invitational Rodeo
Traveling rodeo celebrates the unsung Black history of the American West
Photo essay by Julien James
The Bill Pickett Invitational Rodeo is a unique mix of calm and vibrant energy, creating a deeply resonant experience. Founded in 1984 by Lu Vason and named in honor of legendary Black cowboy and performer Bill Pickett, the rodeo series stands as a tribute to the history of Black cowboy and cowgirl culture of the American West. The highly anticipated event is a testament to the enduring power of community, where each participant plays a role in a shared story of pride and legacy.
This year marks the 40th anniversary of the traveling event, nicknamed “The Greatest Show on Dirt,” which takes the Black rodeo from coast to coast. The value of the rodeo lies not just in the thrilling moments but also in the connections formed. It’s a celebration that goes beyond entertainment and is deeply rooted in history.
The tour’s most recent stop from July 20-21 at the Industry Hills Expo Center, just east of Los Angeles, evoked the warmth of a Sunday afternoon reunion, rich with the spirit of the South. The rodeo’s infectious energy and heartfelt connections transformed it into a meaningful celebration, honoring the past while embracing the present.
The rodeo is an individual and collective expression. The arena is not just a space for competition but a reflection of a larger narrative — a place where each event, each cheer, and each connection pays homage to a tradition that binds generations, honoring the collective journey of the rodeo cowboy. Andscape was on hand to capture it all.